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To be a successful business today, retailers must change their marketing and advertising strategies since most adults get their news and information from the the electronic media: TV, radio and Internet. However, broadcast and Internet advertising is a specialty. Sparky Taft, Dynamic Results Media, with over 40 years of radio and television experience has just […]

A local broadcasting mogul with over 40 years of experience is marketing and advertising. Norman “Sparky” Taft has worked with a log of clients, including some New Balance locations. Having seen first-hand what can bring businesses success, Taft decided to write a book that would allow him to share hi experiences and advice with business

For many years, broadcasters and knowledgeable advertising agencies have been skeptical about the accuracy of “diary” reports by Arbitron. Historically, these have been many cases in just about every market, including Seattle, of inconsistencies and fluctuations in the reporting of radio listening. The reason most everyone believed, was the diary methodology. With the diary, people